If there is one thing that this brilliantly nostalgic Coca-Cola ad from 1971 shows clearly, it’s that advertising is firmly rooted in happiness.
This is one of those ads that will be ingrained in your memory from the first time that you watch and hear it’s happy, catchy, familiar promotion of Coke. Coca-Cola has nailed some great ads, but 1971’s Hilltop commercial, “I’d like to buy the world a Coke,” is truly timeless.
There isn’t one specific thing that makes this ad special, but rather a combination of perfection across all factors from the cast to message – a harmony that lifts this ad to a class of its own.
With this one seventies commercial, Coca-Cola still manages to convey a sense of togetherness, a message that everything is going to be okay. We should all just stick together and continue drinking our favorite soft drink. Now that’s good advertising.